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Isla Lipana & Co launches Philippine Gems, campaign to promote next mainstream PH destinations

Isla Lipana & Co., the PH member firm of PricewaterhouseCooper (PWC) has having an ambitious campaign to boost the PH tourism, they want to let world know that not only Mt. Mayon, Boracay and Palawan that are the nicest places to go in the Philippines. The campaign called Philippine Gems coincides the firm’s 91st anniversary this year.


In a press briefing earlier outgoing Chair Judith Lopez and incoming Chair Atty. Alexander Cabrera told the media that the project aims to recognize and next generation destinations in the country through online voting. Yup, you need to go online to vote. We asked them to extend the voting to Social Media so that the reach will be greater and global. Liking photos on Facebook is easier than going to the process of voting to a website.

Anyway, the firm has already identified 175 destinations gathered from their employees and online travel bloggers and media, they have trimmed this down to 50. The firm has assigned a committee that agreed to make a shortlist resulting to Top 25 destinations which will be open to public online voting to determine the TEN Philippine Gems come August 9.

The Top 25 Local Destinations

  • Apo Island
  • Apo Reef Natural Park
  • Batanes
  • Biri Island Rock Island
  • Bucas Grande Island
  • Busuanga and Coron
  • Cagayan de Oro City
  • Calaguas Island
  • Camiguin Province
  • Camotes Islands
  • Caramoan
  • Danjugan Island
  • Donsol
  • Kapurpurawan Rock Formation
  • Lake Sebu
  • Mt. Kanlaon

  • Mt. Pinatubo
  • Mt. Pulag
  • Pagudpud Beach
  • Panglao Island
  • Sagada
  • Siargao Island
  • Siquijor Island
  • Taytay, Palawan
  • Tubbataha Reefs Natural Park

You have to vote for your Top 10!


Some Important Dates and links To Remember
Online Voting starts today June 26 and will end by August 9, 2013. You have to vote at Here’s one sample that made it to the top 25 now.

Image by Philippine Gem

The project is executed by Isla Lipana & Co in partnership with the Philippine Tourism Board of DOT, and the UP-Asian Institute of Tourism. Both organization were also part of the screening committee together with reps from Fleishman Hillard Manila, travel blogger James Betia and Love Anover, Jing Lejano and Jose Javier Reyes.


Images are captured by Alcatel One Touch Easy which has been provided by Alcatel PH to DigitalSpidey as review unit.


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