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Discovering Pahiyas Festival, Food, and its Local Queen

May is the month where local festivities are celebrated around the Philippines. Each town has its own fiesta and celebrations and this year as I went full time in blogging, I was able to join select travel and food bloggers invited by Electrolux to discover Pahiyas Festival in Quezon Province, taste its unique local food and its culture. Electrolux is running a nationwide campaign call Discover-E, this enables Pinoy bloggers re-discover local food, delicacies, culture which are originally served and prepared in each town in the Philippines.

Fresh from our 3-day out of town visit to KK City in Sabah, we went straight to Quezon province to join, observe and just do “food trip“, literally! Read our initial post about Kota Kinabalu made possible by Zest Air in this post.

So, let me share first what Electrolux is doing about the Discover-E campaign. They have invited food and travel bloggers in the Philippines to visit top destinations in the country just to discover food served locally and share it to the public. By doing this, others maybe encouraged to visit the place, re-discover what Pinoy has to offer in the culinary department, or by simply doing a food trip!

I discovered a Queen in Lucban, Quezon and her Hadinera.
Donya Milada Dealo Valde
Doña Milada Dealo Valde, I’d like to call her Donya. She is the queen of the local cakes and pastries in Lucban. A very friendly, warm, entertaining, and definitely loves to serve food to her friends. She owns Dealo Koffee Klatch, a bakeshop and cafe at the ground floor and a large hall at the second floor that turns into a restaurant during special occasions and holidays. Donya Milada shares that her specialty is the Hardinera. Its an original recipe from Quezon by Donya Milada, it is made up of chunk pork cooked in tomato sauce, some eggs and other magical ingredients.


Pancit Habhab
When you visit Lucban for the Pahiyas Festival, you should not miss eating without having to use fork and spoon! Because you have no need for them when eating Pacit Habhab. It served in a banana leaf and you eat it without utensils! Pancit Habhab is a stir-fried noodles originated from Lucban, Quezon.

Enzo of Juan Manila Express captured me eating Pancit Habhab in Lucban, check it out here in this post.

Inihaw na Saging na Sabah
In Manila and some parts of the country, we would commonly see Banana Cue for merienda, it is deep fried bananas coated in brown sugar. But in Lucban, you don’t have to worry if your sugar level is high, because they have “Inihaw na Saging”, no sugar coats, just the ripe banana and then grilled.

And then there is Kiping.
A home decor that is widely used during the Pahiyas Festival that get hungry, you can turn to it and eat ’em!

Kiping is made from ground rice flour, shaped using “cabal” leaves or other leaf forms and colored in radiant red, fuschia, yellow, green and other bright shades. When kiping catches the light of the sun it turns into a veritable cascades of color. [source]

Pinoy and foreign tourists visit Pahiyas Festival, the residential home in stretch of Regidor street are decorated for freshly harvested fruits, vegetables, agricultural products, handicrafts and kiping.


Foreigners, balikabayans, professional photographers, photo journalists, hobbyists, families and friends are drawn to the street where houses are decorated.

To sum it up, here’s the list of my Discover-E in Lucban’s Pahiyas Festival:

  1. Kiping. I never thought that decor can be a meryenda for that matter! 
  2. Inihaw na Sabah. I like food that is not so sweet, inihaw na saging na sabah is perfect for me.
  3. Pancit Habhab. In Bicol, we have what we call Pancit Bato, it is made in Bato, Camarines Sur. Cooking is the same, but Habhab is very original, you eat it with no utensils, you literally “habhab” it.
  4. Hardinera and the Queen. I’m not pork lover, but when Donya Milada is around and entertaining you, I’m sure you will indulge yourself with Hardinera.
  5. Koffee Klatch.  A local bakery and cafe, owned by Donya Milada. It operates as full line bakeshop – restaurant in Lucban, but it has branched out to catering services serving Lucban, Sampaloc, Mauban and the nearby province of Laguna.

There are so much to be discovered in the Philippines. You will enjoy visiting places and their food. But if is impossible for you to travel and visit them, watch out for the hash tag #DiscoverE in Instagram and Twitter. The Electrolux nationwide campaign has started, and you can follow developments and updates in Social Media and blogs.

The South Luzon team were participated by Alex Dizon of Rammmpa; Juan Manila of Juan Traveler, and Philippine Travel Blog as well.

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