URC and PH Tourism Dept Bake It Fun In the Philippines: Recipe and Bake-off Competition


The Pinoy-flour industry is being promoted by URC together with the Department of Tourism of the Philippines – dubbed as Bake It Fun In The Philippines, it encourage all baking enthusiasts to join URC Flourish Pilipinas. The contest is open to all business owners and employees of bakeries and bakeshops, instructors, and professionals as well.

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When government and the private sector collaborate, great things can happen! With the recent signing of a Memorandum of Agreement (MOA) supporting food tourism, both parties (URC and DOT) have formally launched Flourish Pilipinas, a campaign that recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations.

Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

The campaign has two major projects: the Baking Competition and the Baking Academy.

A nationwide baking competition with three main categories will be conducted:
The Professional Categories that are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors include:
– Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
– Sampaguita Award – For Recipes using soft flour (URC’s Sampaguita Flour)

The Student Category is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.
– Daisy Award – For Recipes using cake flour (URC’s Daisy Flour)

How to Join The Contest
Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website.

Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at [email protected]
All entries submitted will automatically become the property of Universal Robina Flour Division.

Deadline for submission

April 30, 2013 for GMA and Luzon and May 31, 2013 for Cebu and Davao. If your entry gets chosen, you must agree to participate in a bake-off, which will happen on: June 15 (GMA), July 6 (Baguio), July 27 (Cebu), and August 10 (Davao).

Winning entry gets P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors. Winning entries will be featured in the 2014 Calendar of URC.

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