PhilTOA taps Smart to promote local tourism


The Philippine Tour Operators Association, Inc. (PhilTOA), the country’s biggest association of travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments, has tapped Smart Communications to help generate awareness on the group’s latest project promoting local tourism, using the campaign services of the telco.

Under the agreement between Smart and PhilTOA, the telco will, initially, support the promotion of PhilTOA’s ‘Islands Getaway Caravan’, which aims to get more Filipinos to engage in local tourism. Photo shows (seated) Tina Mariano, group head of Smart’s International Services and Global Access, and Cesar Cruz, PhilTOA President, signing the agreement between Smart and PhilTOA. With them are (standing, from left to right) Tisha Quinitio, marketing manager, International Campaigns Services and Global Access, Smart; Felix Cruz, Vice President for Marketing Support, Commercial Group, Philippine Airlines; and Doddee Hermogeno, PhilTOA 1st Vice President.

To partner with Smart’s campaign services targeting overseas and/or traveling Filipinos you can email [email protected]

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Raffy Pedrajita

Spidey to his online friends, Raffy Pedrajita is freelance digital photographer. An IT sales with expertise on data and wireless networks. He is also the admin at DigitalSpidey.com.

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