I was casually browsing Facebook for some streaming updates from different pages I am subscribed when I stumble upon this very familiar Bicolano terminology – Bicol Air Express. No, I am not talking about the favorite chili-rich dish in Bicol, it is a local airline which was launched in December.
BICOL AIR EXPRESS now can fly you from Legazpi to Virac in Cataduanes and in Masbate. South West Air Corporation makes a breakthrough in the airline industry as they finally started serving tourist who want to visit the island provinces of Bicol Region.
Launching in Virac was held in December 7, in Legazpi City on December 12 and in Masbate on December 15, 2011. The three launches highlighted SWA guarantee of safe and on-time flights for all its passengers. It also promotes the boutique airline’s promise of providing a unique flying experience punctuated with a courteous in-flight crew.
To kick things off, a tropical event was held at Twin Rock Resort in Virac, Catanduanes to celebrate the island’s feast. The resort a prime destination that BAE will promote as the company aids in enhancing the image of Catanduanes as one of the main Tropical Island destinations in the Philippines. Countless guests, including Catanduanes Governor Joseph Cua, turned up in their beach outfits and were treated to an array of local delicacies with non-stop entertainment throughout the evening.
The Legazpi launch, on the other hand, was a different form revelry as guests showed up in their grand cocktail dresses and suits for the party held at South Road Bar in Pepperland Hotel. Highlight of the night was the presentation of the Aircraft, along with footage of the actual successful landing at the airport. The event was well attended as no less than Albay Congressman Al Francis Bichara and Department of Tourism head Nina Revilla with former Department of Tourism Director Nonie Calleja were present. To show his support to the airline, Cong. Bichara encouraged his constituents and all Bicolanos to support the Boutique Airline.
Capping the grand launch was a simple gathering held in Masbate. Despite the BMC conditions not allowing the plane to arrive in the city, the team from BAE managed to successfully push through with the event. A short program was held, which included a ceremonial ribbon cutting led by executives from BAE.
I had an inside info that they are also covering Naga City in March.
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